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CPG (Consumer Packaged Goods)
CPG brands are bought for growth and brand strength, but buyers underwrite the details: velocity, margin after trade spend, retailer concentration and whether the brand runs without its founder.
Value Levers
Units per store per week and repeat purchase rates show real demand.
Cost of goods, freight and trade spend managed by SKU and channel.
A mix of channels reduces reliance on one retailer or marketplace.
Trademarks, formulations, packaging and domains held by the company.
Written terms, capacity and quality standards with your contract manufacturers.
Sales, operations and marketing leaders who can carry the brand.
Owner's Guide
Each of these can lower what a buyer will pay or add terms you don't want. The Blueprint measures where you stand and prioritizes the fixes most likely to increase your EBITDA multiple.
Illustrative example
Hypothetical numbers to show the math. Not a client result or a promise.
FAQ
Profitable CPG companies are commonly valued on adjusted EBITDA. Growth rate, gross margin, velocity, channel concentration and brand ownership drive the multiple.
Proven velocity at retail, healthy margins after trade spend, diversified channels, owned IP and documented supply chain agreements.
Start with the Blueprint. It measures your planning and value gaps, then recommends the steps to close them, including how and when to exit.
Start With the Blueprint
A confidential 30-minute call with our exit planning team to see where your business stands and what the Blueprint would show you.
Book Your Blueprint Call